Stuffed Memories

Transforming ordinary stuffed animals into unique storytellers.

This project transforms mass-produced stuffed animals into one-of-a-kind storytellers. By embroidering tattoo designs derived from owner interviews, we explore a deeper, more personal connection between humans and their cherished objects in an age of mass consumption.
Strijp-S
Health & Wellbeing
Speculative & Social Design
Personal
B10
Matchbox
Philitelaan 308
5617AN

Entrance fee

Free access

Opening hours

11:00
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18:00
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Wheelchair Friendly Partially wheelchair accessible

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The Tattoo as a Bridge to Memory

A tattoo is an indelible mark, a permanent etching of a memory or a belief onto the body. We apply this concept to stuffed animals, which are often deeply intertwined with our personal histories. Through interviews with the owners, we uncover the unique stories and memories associated with each toy—where it came from, what it has witnessed. A tattoo artist then translates these narratives into a custom embroidery design. This "tattoo" transforms the object into a physical archive of memory, bridging the gap between the intangible past and the tangible present.

From Mass-Produced to Deeply Personal

In our era of mass production, objects are often seen as disposable. Stuffed animals, despite their potential for deep personal connection, are no exception. This project challenges that disposability. By stitching a unique, story-driven tattoo onto a mass-produced toy, we elevate it into a one-of-a-kind artifact. The act of tattooing is a ritual of personalization, turning a generic product into an irreplaceable treasure that reflects the owner's unique identity and history. It’s a statement against consumerism, celebrating the profound, personal value we can find even in the most common of objects.

A Shared Pain, A Deeper Bond

The act of getting a tattoo involves a degree of pain—a physical experience that solidifies the bond between a person and their chosen mark. By embroidering a tattoo onto a stuffed animal, the owner vicariously shares this experience. This symbolic act of "inflicting pain" on a cherished object creates a powerful new dynamic. It fosters a sense of shared vulnerability and deepens the emotional connection, transforming the owner from a mere possessor into a true guardian. The stuffed animal is no longer just a cute companion, but a partner in a shared story of love, memory, and commitment.

Hosted by RightDesignInc.

RightDesignInc. is a Tokyo-based integrated branding studio. We partner with a diverse range of clients, from major corporations to local governments, on projects that include rebranding and promotional strategy. Our mission is to build strong, lasting brands through insightful design and clear communication.