YOM

„Your optimized meal“ The impact of individualisation on the future of food culture

YOM is a speculative design project that critically examines the impact of individualisation on the future of food culture.
Strijp-S
Food
This project is part of
Next, Now, Then
B7
Area 51
Ketelhuisplein 18
5617AE

Entrance fee

Free access

By

Anna Eschker / Carla Wenger / Emily Zeyer

Hosted by

German Design Council
ohshockcollectiv@gmail.com
+4915202474906

Opening hours

11:00
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18:00
11:00
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18:00
11:00
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18:00
11:00
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18:00
11:00
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18:00
11:00
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18:00
11:00
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18:00
11:00
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18:00
11:00
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18:00
Dogs Allowed Dogs are allowed
Free Wifi Free wifi available
Toilets Toilets available
Wheelchair Friendly Partially wheelchair accessible
Wheelchair Friendly Toilet Wheelchair friendly toilet available

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What is YOM?

YOM is a speculative design project that critically examines the impact of growing individualization on future food culture. At its core stands the “YOM” machine, which uses collected data to create personalized nutrient combinations, embodying the motto “You eat what you are.” The project questions whether personalization risks overshadowing the social and cultural value of eating together. This idea is supported by a typographic tool that visualizes personalization through individually adapted letterforms, and by packaging design that reflects diverse needs.

Project Elements

The aluminum YOM machine with an integrated screen is showing an explanatory video, a speculative short film. The speculative food prototypes created with 3D printing is displayed together with customized cardboard packaging.

A special highlight is the interactive type tool that creates different type letters based on fictional data to visually personalize the graphic design of the packaging to show the personalization of the product.

Impact of YOM

YOM makes the fusion of technology and nutrition tangible, sparking reflection on naturalness, health, and the social role of food. It demonstrates how design can act as a tool to provoke thought and foster social interventions.

Yom is collecting data to create the perfect meal
Yom is collecting data to create the perfect meal
Yom personalizes the label of every meal
Yom personalizes the label of every meal
Personalized design based on data
Personalized design based on data

Hosted by Anna Eschker / Carla Wenger / Emily Zeyer

We are Anna, Carla and Emi, a group of three ambitious, creative women who came together collectively at their studies at the HfG Schwäbisch Gmünd to create tangible, emotional and immersive projects.