Elastic Arctic

A grocery brand that helps you find carbon-efficient happiness.

This project is now archived and was part of DDW20

Packaging with footprint index and a prompt

By 2030, we need to cut carbon emissions by 50per cent. Elastic Arctic helps more people adopt a life within a carbon cap to reach this radical goal. Through an informative and fun shopping experience, we challenge the current perception of demand and remove emotional barriers in a playful way.

2019 was the second warmest year on record and the end of the warmest decade ever recorded. Urgent solutions are needed to cut CO2 emission and more people need to live within a reduced and eco-compatible carbon budget. We identify the sense of sacrifi

Become an ice protector with our app

Prompts help you find carbon-efficient happiness

Packaging of a gambling box with a random mix

The elastic nature of human perception

.js-video-overlay { display: none; }

Hosted by

Design Sailing
yuning.chan@network.rca.ac.uk
+447784739985
Visit website

Download press kit

About Design Sailing

Design Sailing is a creative agency dedicated to making eco-compatible lifestyles more joyful and accessible. Driven by endless curiosity and experimental spirits, we are constantly exploring how design can mediate communication and coexistence between human and nature. We are open to conversations about climate actions and design activism.

Similar projects

Monobanda

Spiegelstem

Network Applied Design Research

Landscape Applied Design Research

Designlink

Design Slam!

Ministry of Health, Welfare and Sport (VWS)

Happy shopping for everyone

World Design Embassies

Embassy of Safety

Saleh, Tayyib, Bian