This project is now archived and was part of DDW20
The essential line-up of the collection
•All Garments by Yueer Zhong
'Float' is narrated in a multiply contextualized and conceptual way, although the core of its ethos is simply about rebellion. Based on the reflection of the 'skin', 'self' and the society, the collection tries to deconstruct the stereotypical beauty of masculinity and its structure.
As the title 'Float' writes, by using a visual metaphor of the situation of 'people in water or wind', the designer reveals the visuality of distortion, to present how his inside 'self' may look like when impacted by his surrounding world, the problem wit
Look Book Excerpt
•Visual Editing by Yueer Zhong
Progress Fitting Photo Example
Design Development
•Edited by Yueer Zhong
Six Stills From The 'Float' Animation (Trailer)
About Yueer Zhong
Yueer Zhong graduated from the London College of Fashion in the UK. Began as menswear designer, he has been trying to explore new aesthetics with his craftsmanship of manufacturing, pattern cutting and creative use of materials, integrated with his proud innovative approach of textile process.
With all these elements weaved together, the designer aims to present the contemporary menswear which is free, fearless and freshening.
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