Pensioen tastbaar maken

The problem

Everyone wants to grow old, but nobody wants to be old. People postpone the conversation about "later". Because a conversation about the future always feels too early, until it's too late. Activating a conversation about retirement is a challenge with a lack of urgency and perspective for action. Acting and estimating effects on the long term is psychologically very difficult. The challenge lies in making the idea of retirement more tangible and in linking the action we take now to our future needs. Together with stakeholders from the field: ABP, APG, ASR, AZL, BeFrank, MinSZW, NN, Novum, Pensioenfederatie, PFZW, PGB Pensioenfondsen, SVB and creative consortium Muzus, Motivaction and Think+DO, we aim to tackle this problem.

The project

In this social design project we focus on the question: "How can we make retirement tangible from one's individual experience?" A social challenge that The Netherlands as a society faces. This issue belongs to everyone. To answer this question, the retirement industry also needs to think and collaborate differently. With a consortium of problem owners and a consortium of creative parties we work holistically on this complex societal issue in which the perspective of Dutch people is leading.

The method

We travelled through the Netherlands last summer with a nomadic research intervention to discuss this topic with Dutch people. We talk about their future and the role of retirement in this. What does retirement mean for the Dutch and how do we make this tangible? We conclude our research journey at the DDW. Visitors can experience their own retirement and have a conversation with us about their future needs. In addition, at the DDW, we will co-create a joint future vision with all problem owners on making pensions tangible from the perspective of the Dutch.