HEMA herontwerpwedstrijd

real HEMA Dutch design

All HEMA products are produced from start to finish by our own designers. This enables HEMA to guarantee and continue to guarantee the quality of its products. The requirements that these products meet also apply to the designs of the ten finalists who are participating in Dutch Design Week for HEMA. Each design must be customer-oriented and improve the everyday lives of our customers. Future-proofing is also a requirement: the design must remain relevant to HEMA and it must last longer, in other words, it must have a long lifespan. And of course, to actually get the product into our customers' homes, it must also be commercially viable. Finally, the design must be 'truly HEMA': it must fit with HEMA's brand identity and make the lives of HEMA's customers more beautiful, better and more practical.

jury and public award

All designs are assessed by a five-member jury, consisting of Lex Pott, Simone Post and Eben Badu, among others. In addition, visitors to the Dutch Design Week and the HEMA channels set up for this purpose can vote for their favourite. The winners of both the jury and public award receive a nice prize package. First of all, the winners will have an active role in the further development of their own product. The winning product will then be included in the HEMA range, with the designer's name on the packaging. Once the product is on the shelves, the winning designer will receive ten copies of their own product to give away to family and friends. However, this does not stop with local brand awareness; international recognition is also generated through all HEMA channels. In addition, both winners receive €2,500 in prize money.