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23-31 October 2027

Offgrid

A DIY proposal for Creating an Alternative Color Harmony Model

Hosted by Novo Typo

This project is now archived and was part of DDW22

Event type

Exhibition

Novo Typo Color Harmony Model
Novo Typo Color Harmony Model
Novo Typo
Mark van Wageningen / Novo Typo present its return to the three fundamental elements of analogue graphic design: letters, ink and paper. The Offgrid Color Harmony Models is a reflection on on how to destandardize and autonomize graphic design in order to be truly self-sufficient.

Can graphic designers design their own color system? Can graphic designers be self-sufficient?

Novo Typo Color Harmony Model The Color Harmony Models are designed as an alternative color system for industrialized models using plant- and mineral based pigments and upcycled paper. Based on the core idea that a typographic design studio that designs and produces its own letters should also be able to make its own ink and paper. Novo Typo Offgrid shows how we can produce our own locally sourced plant- and mineral based inks, in order to create our own color harmony model. On the background of this exercise lies the need to face a global overly complex system of production, supply chains and restrictive industrial standards, that have shown their dangerous disruptive effects. The Novo Typo Offgrid project is designed and produced during the lockdown and is executed within close proximity to Novo Typo’s Amsterdam studio. The designed products; Offgrid Color Harmony Models and Amsterdam Pulp Paper are available for purchase. The entire project is documented in the book Novo Typo Offgrid.

Info Novo Typo Offgrid Color Harmony Model

Novo Typo Offgrid Color Harmony Model (2022) consists out of limited edition of unique prints (size 25 x 19 cm) numbered and signed by Mark van Wageningen. Letterpress printing on handmade paper with handmade ink and framed in a handmade plywood box.
Novo Typo Offgrid Expo
Novo Typo Offgrid Expo
Novo Typo
Novo Typo Color Harmony Frames
Novo Typo Color Harmony Frames
Novo Typo
Novo Typo Color Harmony Frames
Novo Typo Color Harmony Frames
Novo Typo
Novo Typo Offgrid Cabinet
Novo Typo Offgrid Cabinet

About Novo Typo

Mark van Wageningen is a designer and the founder of Novo Typo, a (typo)graphic design studio / font foundry based in Amsterdam. Mark van Wageningen lectures on the work of Novo Typo at a number of international design conferences and festivals. Before Novo Typo Offgrid, Mark van Wageningen published Typewood, Novo Typo Color Book and Type and Color which received several international design awards. His work is translated in English, German and Chinese.

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