AI-driven phygital fashion collection

Collaborating with A.I.

We are excited to share a new phygital fashion collection developed through co-creation between students of Summa Fashion, Studentlabel, and LABELEDBY. This collection embodies the convergence of physical and digital experiences. At the heart of our collection lies the experimental use of artificial intelligence (A.I.). During the design process. A.I. acts as a creative collaborator, pushing the boundaries of what's possible and allowing us to achieve unparalleled designs that combine artistic expression and technological ingenuity. These digital designs are turned into real life wearables, using Epson sublimation printing, 3D printing, and laser cutting. This project is featured both at Kringloop Karoesell and at the Fashion Tech Farm.