Plugged Happiness

Hosted by Hyukjoon Choi

This project is now archived and was part of DDW23

Event type

Exhibition

Location

Sectie-C

Hall G

Daalakkersweg 6

5641JA

Hyukjoon Choi's "Plugged Happiness" at Hal G, Sectie-C, confronts society’s perpetual positivity pursuit through art and design. By weaving visual aesthetics with social commentary, Choi encourages dialogue on the notion of well-being.

Plugged Happiness

'Just do it', delves deep into the societal obsession with relentless positivity. This project thoughtfully challenges the prevailing notion that unwavering cheerfulness is the ultimate aspiration. While fostering a positive mindset can enhance productivity and enable remarkable achievements, it can also inadvertently burden us with the fear of failure and the relentless pursuit of success. By emphasizing only positivity, society places immense pressure on individuals to mask their struggles and challenges. This project invites us to contemplate the hidden costs of this relentless positivity and reevaluate our relationship with well-being.

Hosted by

Hyukjoon Choi
joonchoichoi@gmail.com
+31 0627184610
Visit website

Download press kit

About Hyukjoon Choi

Hyukjoon Choi intertwines design, art, and culture, constructing collections that explore societal intersections and cultural nuances. Choi's designs not only embody a firmly established cultural narrative but also contest and reconfigure conventional paradigms. Choi's approach is manifested in meticulously crafted visual outcomes and products.