Who are U?

"U": the object that reflects your individuality.

Hosted by Artetica

This project is now archived and was part of DDW24

Event type

Exhibition

Location

Strijp-S

Rabauw Brewpub

Torenallee 55

5617 BA

U Colors choice

artetica

"U" is a versatile, ultrafunctional object with a unique, dynamic shape, designed in Milan. It’s colorful, elegant, and adaptable, intended to personalize any space and reflect your individuality. With interchangeable accessories, "U" performs multiple functions, making any home truly yours.

Flexibility of use

U can: - light up your living room as a lamp; - become your ashtray; - be your object holder in the entrance hall, bedroom, living room or bathroom; - create atmosphere as a candle holder on a dining table; - perfume your kitchen as a censer holder. Several functions can co-exist at the same time. U is made of glazed ceramic and is a zero km product, in Milan. You choose what U can be.

About Artetica

artetica was founded in 2023 in Milan out of the need to bring together design, architecture, and fashion. The term artetica is derived from the fusion of art, aesthetics, and ethics: a space where the concepts of a studio and a concept store merge. On one hand, artetica is a design and consultancy studio, and on the other, it is a shop and e-commerce platform where creations designed by artetica are available, along with vintage and preloved objects and clothing selected by artetica. Sergio Di Pilato, an architect, and Giorgia Conte, a fashion designer, together give voice to their vision, based on pure forms and colors.