dutch design week, 17-25 oktober 2026 eindhoven

Kwart van je Leven

How can design help to reclaim 6 hours a day from addictive social media?

Hosted by ScrollScrollScroll x Gemeente Amsterdam

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Entrance fee

DDW ticket required

Accessibility

Free wifi available
Toilets available
Fully wheelchair accessible
Wheelchair friendly toilet available

Opening hours

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Young people spend over a quarter of their day online — about 6.5 hours — and many feel that it’s just too much. The installation Kwart van je Leven shows their perspectives and co-designed solutions by designerscollective ScrollScrollScroll and the City of Amsterdam.

Young people & smartphones: “It’s complicated”

No surprise: teenagers love their phones. But almost everyone also recognizes the downside: social media keeping you hooked longer than you want. It’s a modern dilemma — one that calls for creative, design-driven research.

“I used to have hobbies, but they’ve kind of faded away.”

When we asked Amsterdam’s youth what they would do with 6 extra hours a day, their answers were clear: going out and play football, all-you-can-eat sushi with friends, hanging out, doing something creative — or simply sleeping.

The reality? School, sleep, social time and hobbies are losing ground to endless scrolling. Young people don’t dream of a smartphone-free life, but of something else: real control. Choosing for themselves when to be online — and when not.

ScrollScrollScroll × Young Netizens Program (City of Amsterdam)

In 2025, the City of Amsterdam launched the Action Plan: Online Lives of Young People. In a world of algorithms, filters, and infinite feeds, the choice is simple: stand still, or take action.

That’s why the city invited design collective ScrollScrollScroll to collaborate with young people and explore how their digital resilience can be strengthened.
The installation Kwart van je Leven presents a unique perspective on the issue, the first outcomes of this design research — and an open invitation to think along about what comes next.

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Blijf jij de Baas concept
Blijf jij de Baas concept
2025 © Nicoline Rodenburg
Ouder en kind met Blijf jij de Baas
Ouder en kind met Blijf jij de Baas
2025 © Nicoline Rodenburg
Blijf jij de Baas in gebruik
Blijf jij de Baas in gebruik
2025 © Nicoline Rodenburg
Tiener met Blijf jij de Baas
Tiener met Blijf jij de Baas
2025 © Nicoline Rodenburg

programme.hosted_by.about ScrollScrollScroll x Gemeente Amsterdam

The design collective ScrollScrollScroll has a clear mission: helping young people build greater digital resilience. They combine science, co-creation, technology, and design to develop innovative interventions for young people, parents, and other stakeholders. The Young Netizens Program by the City of Amsterdam is dedicated to supporting the well-being of Amsterdam’s youth in relation to the digital world.

Colofon

Designer Puck Siemerink
Realisatie Thijs Borsboom
Anouk Wieleman

Partners

Sponsored by Kwart van je Leven
Sponsored by Kwart van je Leven