The Starting Point: an Imaginary Technical Shape
50% OFF is the debut project by What’s Wrong Duo: designer Julien Hauchecorne and ceramicist Sandra Berghianu.
Working between studios in Zurich and Bucharest, the duo started with a single shape: a cross-section of an imaginary technical component, inspired by construction sites and raw, unfinished materials.
Furniture, Sculpture, Experiment
Using techniques like extrusion, flattening, bending, and reassembly, the shape was tested across different mediums. Clay—both a shared material language and a medium of beautiful unpredictability—was central to the process. It resisted, cracked, slumped and shifted, often working against intention, and becoming an active collaborator in shaping the outcome.
From this study emerged a collection of objects. Each carries the visible marks of experimentation—traces of extrusion, distortions from bending, the subtle imperfections of clay responding to external forces.
The objects sit somewhere between function and sculpture, embracing process and materiality.
A Study of Process
The result is a series of prototypes that blur the line between furniture, sculpture, and experiment. Using clay and other materials, the duo bent, crushed, and assembled their way through a shared, intuitive process.
50% OFF is a study of process, asking how ideas change as soon as they are translated into something tangible. It’s a reflection on creative loss—because something is always given up in the act of making.
What remains is not the full initial idea, but maybe half of it: altered, reduced, and perhaps more honest.
