dutch design week, 17-25 oktober 2026 eindhoven

Flip World – City Wonders

Reimagining Cultural Identity Through AI & Tangible Play

Hosted by Flip World Group

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Accessibility

Free wifi available
Toilets available
Fully wheelchair accessible
Wheelchair friendly toilet available

Opening hours

10:30
-
18:00
10:30
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16:00
Flip World is a playful workshop where participants generate AI-based culture cards, remix them with handmade materials, and explore identity and difference through storytelling, co-creation, and a collaborative world-building game at LAB-1 during Dutch Design Week.

An AI-ART empowered Cultural Perception and Co-creation Workshop

At LAB-1 in Eindhoven, Flip World invites cultural explorers to reflect on identity and bias by playing with AI-generated “perception cards.” Using our AI Toolkit, each participant receives a visual collage card created from their hometown, personal profile, and online narratives—offering a glimpse of how the internet might imagine them. If this AI-generated version doesn’t fully reflect your lived experience or memory, you’re invited to join our Cultural Game Design Workshop on October 25–26. At the workshop, participants will use our Tangible Toolkit—featuring printed imagery, soft clay, and symbolic materials—to handcraft a second version of their card: a tactile, memory-rich “human interface card.”

Through storytelling, collaborative making, and playful interaction, participants will explore how cultural identities are misunderstood, represented, and remixed. This process opens up space for empathy, imagination, and shared meaning-making between strangers from different places. By the end of the journey, you will become both a player and the NPC of your own story in Flip World—an evolving game world shaped by real memories and collective creativity.

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Hosted by

Flip World Group
wing621@live.cn
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programme.hosted_by.about Flip World Group

Flip World is initiated by Sichen Guo and Xiang Yu, two Chinese designers and design researchers based in the Netherlands. Their collaborative practice explores how Art, AI, and Narrative can foster human-human interaction, curiosity, and cross-cultural exploration. Through experimental Flipworld games and participatory design toolkits, they create spaces where people rediscover identity, empathy, and shared imagination of our interconnected world.

Colofon

Co-creator of Concept,Game Mechanic Design,AI Toolkit Development Sichen Guo
Co-creator of Concept, Tangible Toolkit Design, Workshop Design & Facilitation Xiang Yu
Cultural & Storytelling Advisor. Her insights, stories, and narrative guidance provided invaluable inspiration for the early concept development of Flip World, helping us shape the ideas and directions that led to the project. 51
Venue & Event Support (LAB-1). We sincerely thank Chris from LAB-1 for his generous support in providing the venue and event facilitation. His enthusiasm and assistance created the conditions that made Flip World at Dutch Design Week possible. Chris