A undervalued material?
Wool is one of the oldest and most versatile materials we know. Yet in the Netherlands alone, over 1.5 million kilos are discarded every year, often burned or thrown away. Where the material was once appreciated, it seems to have lost its value with the introduction of synthetic alternatives. But in times where the industry is in search of responsible materials, we cannot let any resource go to waste.
Regenerative potential
Wool carries a renewable, breathable and durable potential. By nature, it can play a key role as we're making the transition to circular ecosystems. By revaluing it, we might uncover forgotten material aspects that help us design a future where fashion restores rather than depletes. In this context, Wool: (Re)discovered invites us for reflection and dialogue.
Discover together
For nine days, our lab transforms into a place to explore wool from multiple perspectives. Designers, experts, and visitors meet through an interactive exhibition, workshops, and talks. Together with leading partners such as LOADS Collection (by Claudy and Jesk Jongstra), Femke de Vries, and Lottozero, the program becomes a space to share knowledge, spark imagination, and collectively reimagine the role of wool in our society.
For the full details of our program (including talks & workshops) check out https://www.neworderoffashion.com/ddw-2025-program
