dutch design week, 17-25 oktober 2026 eindhoven

Nohri

A collective experiment of coexistence through Nohri—immersive play that reveals difference without erasing it.

Hosted by KEEP IT

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Entrance fee

DDW ticket required

Accessibility

Dogs are allowed
Toilets available
Partially wheelchair accessible
Wheelchair friendly toilet available

Opening hours

11:00
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18:00
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18:00
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18:00
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KeeP It Collective explores unnoticed gaps through Nohri — the Korean word for play. For us, Nohri is more than play: it is immersion, release, and a way of coexisting. Together with 17 designer teams from Design Academy Eindhoven, we invite you to experience openness as transformation.

Coexistence through Nohri

KeeP it is a Korean designers,artist collective exploring openness, circulation, and relational design. We create small actions that do not erase existing functions but open side doors to alternate rhythms of use, attention, and care.

At Dutch Design Week 2025, KeeP it presents Nohri (놀이) — an exhibition that explores coexistence through play. Nohri brings together twenty-seven international designers, including students and alumni of Design Academy Eindhoven, to reflect on how design can create shared conditions of living and making. Their works span light, food, furniture, textiles, myth, and memory, forming a dialogue about presence and transformation.

Set within De Kroon, a former bank now hosting studios, the exhibition keeps the space open rather than overwritten. Each gesture, sound, and encounter unfolds as a scene that shifts with the viewer’s movement. Visitors are invited to rest, sense, and experience coexistence as a continuous act of becoming.

Performance schedule: Oct 19 (Sun), 22 (Wed), 26 (Sun) —
16:00–16:30 Gathering · 16:30–17:30 Dinner · 17:30–18:00 End.
Come do Nohri. Keep it open.

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Nohri Poster
Nohri Poster
KeeP It Collective, 2025
27 Designers
27 Designers
KeeP It Collective, 2025

programme.hosted_by.about KEEP IT

KeeP It is a collective of three Korean designers and artists based in the Netherlands and Germany. The name began as a lighthearted remark: ‘We don’t know what this will become, so let’s just keep it.’ Our work stays close to what is not yet defined, sensations and relations that often go unnoticed. We create structures where such things can remain. For DDW 2025, KeeP It hosts Nohri as an open call for coexistence through play.

Colofon

Project manager Young Han
Graphic designer Kaia Lee
Curator Hyeonju Lee
Production manager Denzel Ewan

Partners

Sponsored by Nohri
Sponsored by Nohri
Sponsored by Nohri
Sponsored by Nohri