Skip to main content
17-25 October 2026

Stad op het Spel

An interactive journey through time to 2050: what choices will you make? And what happens when the citizens of the future talk back?

Hosted by Mad Movement

Log in to save this programme item to a favourite list.

Login

Entrance fee

Free access

Event type

Exhibition

Accessibility

Dogs are allowed
Free wifi available
Toilets available
Fully wheelchair accessible
Wheelchair friendly toilet available

Opening hours

11:00
-
18:00
11:00
-
18:00
11:00
-
18:00
11:00
-
18:00
11:00
-
18:00
11:00
-
18:00
11:00
-
18:00
11:00
-
18:00
11:00
-
18:00
Omslagfoto - Stad op het Spel
Omslagfoto - Stad op het Spel
How might the choices we make today, shape the city of 2050? During the DDW, step into a 15-minute interactive experience. Make choices under time pressure, find yourself in a possible future, and meet someone living with the consequences.

DDW Experience

During Dutch Design Week, you’ll have your first chance to experience a working prototype of ‘Stad op het Spel’ (City at Stake). In around 15 minutes, you’ll take the wheel and make decisions about the city and society of tomorrow. You’ll find yourself in a possible future for the Netherlands in 2050, where a resident reveals how today’s choices can affect everyday life.

As the project is still a work in progress, we’ll be testing how this experience works in practice at the DDW. We therefore warmly invite you to share your feedback and insights with us and help us refine the next version.

Importance of Futuring

Many decisions about the city have consequences that only become visible years later. Yet we often make them based on today’s reality: within a single sector, a single term of office and under pressure from urgent challenges. ‘Stad op het Spel’ helps policy teams to make long-term choices concrete, discussable and human.

We do not predict what 2050 will be like. We make a possible future imaginable. So that teams can have better discussions today about values, consequences and choices that transcend individual sectors.

Purpose and Process

Stad op het Spel uses gaming to facilitate better discussions about the long term. It makes values, dilemmas and the potential consequences of choices visible and open to discussion. To achieve this, we combine speculative design, behavioural insights, storytelling and interactive technology. In this way, a distant and abstract future becomes tangible and human.

The content is based on scientifically underpinned future scenarios from, amongst others, the Planbureau voor de Leefomgeving (PBL).

Stad op het Spel is being developed as part of the Innovation Impact Challenge (Immersive experiences in urban development), set up by CIIIC and RVO.

Ready to visit?

Come to Dutch Design Week and make this project part of your visit.

Buy tickets
Opstelling - Stad op het Spel
Opstelling - Stad op het Spel

About Mad Movement

Mad Movement is a social design agency that drives change in societal challenges. We offer creative solutions, taking behaviour, culture and public space as our starting point. ‘Stad op het Spel’ is being developed in collaboration with MoMoLab, a studio specialising in immersive installations, interactive technology and spatial experiences. Together, we combine social content, social design and innovative technology to challenge the status quo and make an impact.

Colofon

Ontwerper en conceptontwikkeling Jip Schelling
Ontwerp en techniek Dirk-Jan de Graaf
Gedragsexpert Fieke Jongsma
Creatief strateeg Eva Ruijter

Partners

Sponsored by Stad op het Spel